Montpellier designed a campaign entitled PLANit22 which kicked off with a national B2B survey of 250 energy leaders to gather their insights into the most pressing matters in sustainability in the energy sector. We also developed an internal communications campaign where selected Vysus Group staff were named ‘Sustainability Champions’ and highlighted the work Vysus Group was doing in this space, as well as what the ‘champions’ did on a daily basis to improve their own sustainable ‘way of life’. These champions uploaded video content and completed questionnaires about their work and life which all drove internal engagement, through the creation of social media postcards. The CEO was also actively involved in the project contributing to a blog as the campaign progressed. 

Montpellier also leveraged Vysus Group’s expertise in sustainable engineering, designing a campaign around three tertials – educate, collaborate, integrate – with the stages working overtime to advance and demonstrate Vysus Group’s commitment to environmental stewardship, energy efficiency, and technological advancements. We designed video content around this which was used on the website and internally to drive engagement. 

To build further awareness of Vysus Group’s sustainability initiatives we developed a series of thought leadership articles positioning their experts as authoritative voices in the field of sustainable engineering. This content was widely disseminated through industry publications and social media.