Supacat Group - Montpellier Integrated

Giving British engineering a voice: putting Supacat on the international stage

Supacat is a leading British engineering company specialising in high-performance all-terrain vehicles for the defence sector. Best known for its iconic Jackal platform, Supacat has a proven track record of innovation, supplying specialist mobility solutions to the UK MoD and allied forces worldwide. As part of SC Group, it also develops cutting-edge vehicles for civilian applications through its SC Innovation division.

PR & MEDIA

DEFENCE

Successfully elevated Supacat from a respected yet under-recognised British defence engineering firm to a prominent voice in national and international media

The Challenge

Supacat, a celebrated name in British defence engineering, had a long and proud history, designing some of the UK’s most trusted military vehicles, including the iconic Jackal. Despite its pedigree and ongoing contributions to national security and innovation, the brand remained under the radar in national media. Supacat wasn’t being featured in current affairs coverage or recognised in mainstream defence discussions. In an increasingly high-stakes global defence environment, they needed a seat at the table – visibility in the national press, influence among key decision-makers, and recognition as a strategic voice in the UK’s defence supply chain.

The Solution

Montpellier’s response was rooted in newsroom thinking. Our in-house journalists first mapped the national media landscape, identifying key stakeholders, tracking emerging narratives, and aligning Supacat’s expertise with issues dominating the defence news cycle. We proactively engaged senior defence correspondents at The Times, The Telegraph, The Financial Times and other national outlets, offering timely insights and introducing them to Supacat’s leadership. One-to-one media briefings were organised, backed by tailored backgrounders and story angles, while site visits to Supacat’s HQ at Dunkeswell Airfield brought the brand to life. Journalists rode in Jackal 3s, toured the production line, and met the engineers shaping next-generation mobility platforms, resulting in powerful, first-hand storytelling.

The Result

The outcome was transformative. Supacat landed a double-page feature in The Times, appeared in The Telegraph’s defence rearmament analysis, and featured again in The Times in a major piece on UK-made, US-free military exports. These stories ran both in print and online, placing Supacat firmly in the national spotlight. More importantly, the company is now part of the national conversation around defence capability, procurement, and innovation, seen not just as a manufacturer, but as a thought leader in the future of UK defence. With new relationships established and momentum growing, Supacat’s voice now resonates far beyond the production line.