First Response Group - Montpellier Integrated

Shaping the National Conversation on Cable Theft: Strategic PR Campaign for FRG’s Tremors System

Established as a leading UK security and infrastructure protection specialist, First Response Group (FRG) operates at the frontline of critical national assets. As cable theft escalated and national media scrutiny intensified, FRG identified a clear strategic inflection point. The launch of Tremors, its real-time cable theft detection system, created an opportunity to shape the national conversation around prevention and response. Partnering with Montpellier, FRG moved decisively to translate industry expertise into authoritative, high-impact coverage at a pivotal commercial moment.

PR & MEDIA

Security & Infrastructure Protection

The Challenge

As cable theft incidents increased across the UK, national media coverage intensified. At the same time, FRG had launched Tremors, its real-time cable theft detection system designed to identify interference and enable rapid response.

The developing news agenda created a timely opportunity to position FRG as an authoritative voice on prevention and infrastructure protection.

The Solution

Montpellier identified the surge in reporting and moved quickly to secure expert commentary.

We positioned Ryan Powell, Group Managing Director, as an industry specialist able to provide informed insight into cable theft tactics and preventative measures. The focus remained firmly issue-led, ensuring the coverage reinforced expertise rather than appearing promotional.

The Result

Montpellier then established a robust PR programme consisting of news jacking, interviews, spokesperson profiling, OpEds and press releases, and awards and event support to ensure impactful coverage was secured across FRG’s key verticals –including, construction, utilities, commercial property, retail, hospitality, healthcare, and more.

Ryan Powell featured in a national Daily Mail news article examining criminal gangs posing as broadband contractors