Healthcare & Life Sciences
Medical devices to private health providers through to pharmaceutical manufacturers and nano-technology, we are well placed to offer full support from crisis and media training through to social media engagement with stakeholders from patients and suppliers to clinicians and legislators. Montpellier’s expert team provides integrated communications solutions including strategic counsel, content, media, social, inbound marketing, design and brand support.
The Practice Group. A key player in the development of primary health care services and partner with NHS frontline GPs. Working with Clinical Commissioning Groups, clinicians from The Practice Group deliver well over a million patient appointments a year. The healthcare sector is consistently changing in terms of its requirements, views and innovations. As one of the largest nationwide independently run surgery networks, The Practice Group requires content that provides its readers with thought inspiring ideas and commentary. This is where Montpellier steps in. Using ideas such as the theme ‘bringing pharmacists on to the front line’, Montpellier has generated interest from core pharmaceutical media like The Pharmaceutical Journal and Pharmacy Business Magazine in creating a range of content pieces.
Scope for best practice
Aquilant Endoscopy. Provides first class endoscopy equipment and services to the NHS and is the UK’s sole distributor of Fujifilm’s innovative products. Clinical demonstration events and professional seminars are an essential strategy for Aquilant Endoscopy, and provide a core platform to showcase not only products, but also its expertise. In order to generate strong interest in each event, Montpellier creates the messages and collateral to generate the leads, and also distributes via its email marketing platforms.
Medical client. Montpellier advised a healthcare client on a crisis and issues management strategy following reported failure of surgical procedures. This required immediate drafting of a defensive programme including reactive press statements, fielding of enquiries and communicating with patients, families and clinical stakeholders.